Mask query strings

Email marketing tools automatic add query strings at the end of urls of your hyperlinks. That’s a common way to pass additional informations to the target website inside of hyperlinks. Mostly these are informations about which channel the visitor came and to which campaign the visit is related to.

Issue

The target website should validate the passed query strings and ignore them if it don’t know what to do with. But sometimes you a have target website that crash painfully with a 404 error.

Mask query strings

Solution – Mask query strings

Instead of trying to fix the targets understanding of the query strings, you can mask the query strings when you create the hyperlink in your email marketing tool.
Just put the anchor identifier “#” at the end your link url. By that way the recipients web browser interprets the query string as an anchor within the target website. As there is no anchor text with that name on the target website, it has no effect. That’s in the specification of HTML since version 4.01 from 1999 – yes that was is in the last century.

You see how important it is to test your mailing with real recipients.

 


Filter freemail provider on ClickDimensions forms

Currently I have the request to filter freemail provider on ClickDimensions forms, because the customer wants only B2B contacts in his database.

ClickDimensions already provides a setting to filter freemail provider and it would be great first step to met the requirement if the editor would save the setting correctly.

Filter freemail provider on ClickDimensions forms

At the moment, everytime you reopen the editor the above setting is unchecked and it doesn’t work in the form.

Apart from that, only four freemail providers are offered to filter.
That’s why I took a look into the Javascripts of ClickDimensions and found and extended the original code for it.

The following code will override the original code to add an additional validation. You can add other or even more freemail providers to met your requirements. Just insert it in the CodeEditor of the forms designer.

Filter freemail provider on ClickDimensions forms